Imagination of world without brands or do have brands a future?

Nowadays almost everybody eagerly wants to have Burberry, D&G, Chanel, and so on. The question is why? But answer is very simple indeed, they are BRANDS. Well then, what actually brands is? Brand makes you, the real you. It separates you from the crowd and makes you stand out. It defines the uniqueness of you in the public. It informs people who you are, quickly. It is how you are perceived by others. Who doesn’t want to stand out from others? Mark my word, no one.

Unfortunately I’d say everything has two sides like negative and positive. So much, well actually millions of dollars goes to advertising. It seems like brand advertising has taken a back seat to product advertising. Some people say that brand advertising is unnecessary and people fed up by with heavy advertising. I want to tell them, who are neglecting brand advertising, just think twice mates. Without brand advertising wouldn’t be brands and without brands you wouldn’t be here to commenting on advertising should be or shouldn’t be and so on. I warn you that everything is dependent on each other.

Brands already have a huge influence on our life. Even some of them have achieved cultural influence in a big way. I hope most of you will agree with me on this. But most of you will ask me that why advertising is needed when products are well-known and we already know that quality and the main point is we fed up with so much advertising? Also you guys might think that once a brand is established, they no longer needed to advertise what their brand stood for beyond the stuff they provided? Well then, think about it this way, of course, company will establish or make a new products and new brands (which happens more quickly today than it ever had) now what? Most of the time, the new product has really no chance to stand against old well-known brand’s long-term innate value. Which occurs needs advertising. In brief, because of competition, every single company needs an advertising, doesn’t matter it is Burberry, Chanel, Apple or not.

That is why brand is unmovable and everlasting. Just because we need some kind of stand out, brands will go on as usual. And just because brand is needed, advertising will follow it in any situation. It’s like unmovable object meets unstoppable force. Our unstoppable demands make unmovable state of brands. In other hands, brands, which already became unmovable part of our life, provide us to make unstoppable flow of demand. So we’ll be eagerly want to have Burberry as well as nowadays, and brands will be there as same as today.

Dulguun Ganbat